{"title":"Kids","description":"Designed for growing smiles. Gentle, age-appropriate oral care for children.","products":[{"product_id":"waken-kids-toothpaste","title":"Waken Kids Toothpaste 75ml","description":"\u003ch3\u003eDESIGNED FOR GROWING SMILES\u003c\/h3\u003e\u003cp\u003eThis Kids Toothpaste is developed for children aged 3 to 12, helping to protect against cavities and plaque with a gentle fluoride formula.\u003c\/p\u003e\u003ch3\u003ePROTECTION\u003c\/h3\u003e\u003cp\u003eThis toothpaste contains 1450ppm fluoride for daily oral care to help strengthen developing enamel.\u003c\/p\u003e\u003ch3\u003eMINT-FREE\u003c\/h3\u003e\u003cp\u003eA fun watermelon flavour avoids the strong mint taste many children find uncomfortable, making brushing easier and more enjoyable.\u003c\/p\u003e\u003ch3\u003eSLS-FREE\u003c\/h3\u003e\u003cp\u003eUnlike many children's toothpastes, this formula is SLS-free, titanium dioxide-free and free from artificial colours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePairs well with:\u003c\/strong\u003e \u003ca href=\"\/products\/sonic-toothbrush-in-blue\"\u003eWaken Sonic Toothbrush in Mint Blue\u003c\/a\u003e\u003c\/p\u003e","brand":"Waken Mouthcare","offers":[{"title":"Default Title","offer_id":56636591505781,"sku":"WEF111504","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5383\/0972\/files\/TubeCarton_Kids_p.png?v=1779869748"},{"product_id":"tiny-waken-toothpaste-75ml","title":"Tiny Waken Toothpaste 75ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDESIGNED FOR FIRST TEETH:\u003c\/strong\u003e Tiny Waken Watermelon Toothpaste is created for babies and toddlers aged 0–2. It helps care for early teeth with an age-appropriate fluoride level (1000ppm) to support daily brushing from the first tooth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMINT-FREE FOR LITTLE MOUTHS:\u003c\/strong\u003e The gentle watermelon flavour is mint-free, avoiding the strong taste that can make brushing difficult for young children and helping introduce positive brushing habits early on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGENTLE EVERYDAY CLEAN:\u003c\/strong\u003e This SLS-free toothpaste avoids harsh foaming agents and artificial colours while helping clean teeth as part of a regular brushing routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCAREFULLY CHOSEN INGREDIENTS:\u003c\/strong\u003e Like all Waken toothpastes, Tiny Waken contains no titanium dioxide and is certified vegan friendly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSUPPORTING EARLY BRUSHING HABITS:\u003c\/strong\u003e Designed to make brushing part of everyday routines, Tiny Waken provides a simple way to begin caring for your child's teeth from their earliest stages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMade with carefully selected ingredients for everyday brushing. A gentle watermelon flavour for children who dislike mint. Formulated with gentle foaming agents. Supports daily brushing to help protect growing smiles.\u003c\/p\u003e","brand":"Waken","offers":[{"title":"Default Title","offer_id":57228073238901,"sku":"WEF111604","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/5383\/0972\/files\/TinyWakenProductImage_1.png?v=1779877933"}],"url":"https:\/\/wakencare.com\/collections\/kids.oembed","provider":"Waken Mouthcare","version":"1.0","type":"link"}