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OUR STORY

We started Waken with the simple idea that mouthcare products could be really effective, but also more sustainable and much more beautiful. Amazing results without the need to compromise.

Working with dentists and formulation chemists, we have designed a set of products that perform brilliantly. Whether you are looking for exceptional whitening toothpaste or a mouthwash that delivers 12hr protection for your teeth and gums, we have a product that will deliver.

All our products are designed with sustainability at their heart. For example, our toothpaste tubes are made from recycled and endlessly recyclable aluminium and our mouthwash bottles are made from 100% recycled plastic and certified carbon neutral. We do the hard work on sustainability so that you can be confident choosing us.

Don’t just clean. Care.

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OUR JOURNEY SO FAR

Bulldog Skincare founder Simon Duffy launches Waken mouthcare in the UK in the form of four deliciously effective mouthwash flavours and a stainless-steel mouthwash cup accessory.

Waken achieves the honour of being approved as vegan by
the Vegetarian Society.

By August Waken had won:


•‘Best Product for Oral Hygiene’ in the Beauty Shortlist awards

•Gold for ‘best natural dental product’ in the Global Green Beauty awards

•‘Best dental product’ for sustainability in the Green Parent awards.

Waken mouthwashes officially becomes certified carbon neutral.

By January 2021 Waken had won awards and commendations galore:


•‘Best dental hygiene range’ in the Glamour Wellness awards

•‘Best for teeth’ in the GQ Grooming awards

•‘Best dental product’  in the Green Dental awards

•‘Best new oral beauty product’ in the Pure Beauty awards

Waken launches six new mouthwash flavours, blending natural mint with real organic apple, strawberry, peach, blackcurrant, elderflower and vanilla extracts.

By August Waken had launched a whole host of wonderful products such as:

•Waken bamboo toothbrushes

•Waken Toothpastes

•Waken Waterless toothpaste tablets

•Waken toothpaste squeezer key

Waken mouthcare’s international expansion accelerates into places as far and wide as:


•Northern Europe

•Continental Europe

•Eastern Europe

•East Asia

•South East Asia… and beyond!