Fluoride gets talked about a lot. And not always for the right reasons. It’s one of the most important ingredients in oral care, yet it’s surrounded by myths and misunderstandings....
Let’s face it. The oral care industry hasn’t exactly had the cleanest environmental track record. From plastic toothbrushes piling up in landfill to single-use packaging floating in our oceans, the...
We’ve been trained to think that foam means clean. You see it in ads all the time, big bubbles, minty smiles and that satisfying froth that screams “fresh.” But here’s...
When you’re picking a toothpaste, it’s easy to focus on what’s inside the tube, the ingredients, the flavour, the whitening benefits. But have you ever stopped to think about the...
“Natural” and “organic” are everywhere in oral care these days, but the truth is those words can mean wildly different things depending on who’s talking. There’s no single global rulebook,...
Peppermint. You know it, you love it. That cool, crisp flavour that makes your mouth feel instantly fresher and your breath a whole lot friendlier. It’s been the go-to in...
We all know we’re meant to brush our teeth twice a day. But let’s be honest—most of us do it on autopilot, without really thinking about *why* the timing matters....
"Alcohol-free" has become one of those buzzwords in oral care, especially when it comes to mouthwash. But what does it really mean and more importantly, does it actually make a...
Oral care might seem simple: brush, floss, rinse, done. But at Waken, we believe it can be so much better. Smarter. Gentler. More responsible. That’s why we created something we...
We’ve all heard about the famous seven habits of highly effective people, but have you ever wondered about their secret dental routines? Probably not, but since we spend our days...
We’re all told to brush, floss, rinse, repeat and for good reason. Taking care of your teeth is one of the best things you can do for your health. But...
