AMAZING RESULTS WITH NO NEED TO COMPROMISE

Highly effective

HIGHLY EFFECTIVE

Clinically tested results and proven effectiveness for teeth and gums.

Vegan friendly

VEGAN FRIENDLY

Our products never contain materials from animal sources and are certified suitable for vegans.

Sustainable packaging

SUSTAINABLE PACKAGING

We use 100% post-consumer recycled plastic in our mouthwash bottles and recycled aluminium in our toothpaste tubes.

Natural flavours

NATURAL FLAVOURS

All our products contain real, natural mint and other natural extracts to deliver a truly authentic taste.

the latest from

Our Blog

CAN FLOSS BE ECO-FRIENDLY?

CAN FLOSS BE ECO-FRIENDLY?

Dental floss is essential & most dentists argue that we aren’t doing it enough but is there a way we can use dental floss on our teeth more sus...

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hands applying Waken Strawberry & Mint toothpaste to Waken bamboo toothbrush in bathroom sink

A Guide To Fluoride

Fluoride is an important component of teeth & can help to protect an improve oral health. Read on to understand everything there is to know abo...

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Don't Just Clean. Care.