A little poetic motivation to express exactly how committed we are to beautifully sustainable mouthcare and making positive changes for our planet

The future is bright (and pastel coloured)

Doom and gloom, disaster and dread,

At Waken we choose to shine the light of hope instead. ​

Building a world where nature, sustainability and beauty deliver smiles​

It all starts with you and us, in shopping carts and aisles…​  ​  

From our lips to yours (and his, and hers, and theirs)

Fresh breath, wonky teeth, firm gums and well brushed tongues.​

Pearly whites, chipped in places and even those held in braces.​

For the big ones, the loud ones, the small to slightly round ones…

And to all those in between…​  

…Waken is here to keep them all clean.​

Nature and beauty in balance

A thing of beauty is joy forever,

So we’ll never stop marrying sustainability and great design together.

For a world where your mouth feels really clean,​

And fresh breath lets you boast about your bathroom shelf looking a dream!​