Sustainability

Effective, Beautiful & Sustainable

Mouthcare Products

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SOME OF YOUR REVIEWS

SUPER CLEAN & SUPER FRESH

"I loved everything about this toothpaste" Laura, Ashford

HIGHLY RECOMMENDED

"I love the flavours, how my mouth feels after using the mouthwash" Louisa, Abingdon

FANTASTIC

"Love the flavour... I am definitely reordering." Mary, Frome

GREAT!

"Taste is very good, it lasts ages and sustainable packaging" Barry, Wales

300 Million Toothpaste Tubes Go To Landfill Every Year In The UK

Source: British Dental Journal.

Amazing Results With No Need to Compromise

Highly Effective

Proven effectiveness for your teeth and gums

Vegan Friendly

Certified suitable for vegans and vegetarians

Sustainable Packaging

We make more sustainable material choices for our packs

Natural Flavours

We use natural mint and other extracts in our products

Say Goodbye To Plastic Tubes

Our toothpaste tubes are made of recycled aluminum, which reduces CO2 emissions and can be endlessly recycled with less energy than producing primary aluminum.

CLEAN FORMULAS

We exclude artificial colors, SLS, parabens, and titanium dioxide from our products. No need for purple mouthwash or white toothpaste.

CARBON NEUTRAL MOUTHWASHES

Our mouthwashes are carbon neutral certified. We offset emissions from sourcing, packaging, manufacturing, and transportation to our warehouse.

TOOTHPASTES DONE RIGHT

Waken Toothpastes effectively care for your teeth and gums while addressing your concerns about ingredients and the environment. No compromise necessary.

MOUTHWASHES THAT DELIVER

We've collaborated with formulation scientists and dentists to create high-performing products with a thoughtful design.

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NEXT GENERATION MOUTHCARE

Founded in 2019, we started Waken with the simple idea that mouthcare products could be really effective, but also more sustainable and much more beautiful.

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IT'S THE LITTLE THINGS

When you buy one of our mouthcare bundles or starter kits you'll also receive our brilliant toothpaste key. This will ensure you get the most out of every tube.