When you’re picking a toothpaste, it’s easy to focus on what’s inside the tube, the ingredients, the flavour, the whitening benefits. But have you ever stopped to think about the box it comes in? At Waken, we have. That’s why we’ve chosen FSC-certified cardboard for our toothpaste cartons. It’s a small detail, but it says a lot about how we do things.
So what is FSC Certification?
FSC stands for Forest Stewardship Council. It’s an international organisation that sets the standard for responsible forest management. When you see the FSC logo, it means the paper or cardboard has come from forests that are managed sustainably, ones that take care of the environment, support local communities and treat workers fairly.
In simple terms, FSC certification means the cardboard around your Waken toothpaste has been sourced in a way that respects the planet and the people who live and work in those forests.
Why does that matter?
Forests are a big deal. They clean our air, support biodiversity and help fight climate change. But not all forestry is done responsibly. Some practices lead to deforestation, damaged habitats and long-term harm to local communities.
By choosing FSC-certified packaging, we’re helping protect forests by making sure that:
- Forests are managed in a way that balances environmental and economic needs.
- Wildlife habitats and biodiversity are protected.
- The people who work in and around those forests are treated fairly and ethically.
Better packaging, built in
At Waken, we don’t just think about what goes in your mouth. We think about what goes in your recycling bin too. FSC certification is part of our bigger commitment to doing things thoughtfully, from our formulations to our packaging. Because better oral care doesn’t stop at the tube.
Don’t just clean. Care.