When you’re choosing oral care products, it can sometimes feel like you’re being asked to pick a side. On one end, you've got high-tech formulas full of synthetic ingredients. On the other, purely natural options that promise simplicity and softness. But here’s the question: do you really have to choose one or the other?
At Waken, we don’t think so. We believe the best oral care comes from combining the power of science with the gentleness of nature. Here’s why that balance matters.
The strength of science
Science has given us ingredients that are trusted, tested, and proven to work. Fluoride, for example, is globally recognised for its role in protecting and strengthening enamel. Thanks to scientific research, we can also identify natural ingredients that clean effectively, like Lauryl Glucoside and Disodium Cocoyl Glutamate. These surfactants are derived from nature but refined through science to clean with less irritation or unnecessary foam.
And science doesn’t stop at ingredients. It also gives us the tools to test, measure, and validate our products, so you know they’re safe, reliable, and genuinely effective.
The gentle power of nature
Nature brings its own strengths to the table. Plant-based extracts have been used for generations to soothe, freshen, and gently support oral health. Peppermint, for example, offers natural freshness. Enzymes like papain (from papaya) and bromelain (from pineapple) help remove stains without scrubbing or abrasion. Nature does a lot, especially when you treat it with care.
Natural-origin ingredients also tend to be renewable and more sustainable, which helps reduce the environmental impact of your daily routine.
What do we mean by “naturally derived”?
When we say "naturally derived," we mean ingredients that come from plants, minerals, or other natural sources, not made entirely in a lab. For example, when we say a product is made with 97.7% ingredients of natural origin, that figure comes from ISO 16128, an internationally recognised standard. It’s not marketing spin, it’s a measured number you can trust. It gives you clarity about what’s in the bottle and how it’s been processed.
Why blend nature and science?
Because together, they do more. Science helps us make sure our formulas work, properly, consistently, and safely. Nature adds gentleness, comfort, and freshness. The result is oral care that feels good and does good, every single day.
Clearly effective, thoughtfully formulated
At Waken, we believe in balance. Our products combine scientifically validated ingredients with gentle, plant-based extracts to create oral care that’s effective, kind, and considered. We don’t choose ingredients just because they’re trendy or natural, we choose them because they work well together. Because thoughtful formulas deliver the best results.
Don’t just clean. Care.