Join the Waken Mouthcare community

We create award-winning toothpastes, mouthwashes and toothbrushes that are effective, gentle and great to use. Our formulas are vegan, cruelty-free, and made with carefully selected ingredients, with no SLS, no artificial dyes and no unnecessary additives. At Waken, we believe oral care shouldn’t feel like a chore, or leave your mouth feeling stripped or stung. Instead, we use natural peppermint extracts for fresh breath, fluoride to help protect enamel, and plant-based enzymes to help lift surface stains, all in beautifully simple products you’ll actually want to use every day. Our packaging includes FSC-certified cartons and recycled plastics, and we keep working to improve our packaging choices. Waken is for anyone who wants oral care that works, feels good, and reflects more thoughtful everyday choices.