January 2019
Bulldog Skincare founder Simon Duffy dreamt up Waken Mouthcare.

October 2019
Waken Launches with a bang into Boots UK (the No. 1 health & beauty retailer) and Sainsbury's (a leading supermarket).​

December 2019
Waken achieves the honour of being approved as vegan by the Vegetarian Society.

February 2020
Waken Launches into Amazon (the world's No. 1 online retailer.)

March 2020
Waken launches into Ocado (the world's largest dedicated online supermarket).

August 2020
Waken wins Gold for best natural dental product in the Global Green Beauty Awards 2020.

December 2020
Waken mouthwashes become certified 100% carbon neutral

January 2021
By time January 2021 came around Waken had won awards galore: the Glamour Wellness Award for Best Dental Hygiene Range, the Green Dental award for the Best Dental Product and the Pure Beauty Award for Best New Oral Beauty Product (bronze)

February 2021
Waken launches five new flavoured mouthwashes, offering flavours as diverse as Strawberry ∓ Mint mouthwash to Elderflower & Mint mouthwash