Our Journey So Far

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Our Journey So Far


  • Bulldog Skincare founder Simon Duffy dreamt up Waken Mouthcare.

  • Waken Launches with a bang into Boots UK (the No. 1 health & beauty retailer) and Sainsbury's (a leading supermarket).​

  • Waken achieves the honour of being approved as vegan by the Vegetarian Society.

  • Waken Launches into Amazon (the world's No. 1 online retailer.)

  • Waken launches into Ocado (the world's largest dedicated online supermarket).

  • Waken wins Gold for best natural dental product in the Global Green Beauty Awards 2020.

  • Waken mouthwashes become certified 100% carbon neutral

  • By time January 2021 came around Waken had won awards galore: the Glamour Wellness Award for Best Dental Hygiene Range, the Green Dental award for the Best Dental Product and the Pure Beauty Award for Best New Oral Beauty Product (bronze)

  • Waken launches five new flavoured mouthwashes, offering flavours as diverse as Strawberry ∓ Mint mouthwash to Elderflower & Mint mouthwash