Highly recommended!

Highly recommended!

"I have naturally yellow teeth , this has made them so much whiter!" Susan, Isle of Lewis



"My mouth feels so fresh and clean my teeth look brighter." Maria, Leyland



"This toothpaste is revolutionary. I saw a significant difference after just a few days use." Dawn, Burton-On-Trent

Noticed the difference!

Noticed the Difference!

"Does what it says! My teeth appeared whiter in a few days." Richard, Reading

A Fresh Take on Whitening

Look after your smile with Waken. We have worked with formulation chemists and dentists to create unique and powerful whitening products.

Amazing Results With No Need to Compromise

Highly effective

Highly Effective

Proven effectiveness for your teeth and gums

Vegan friendly

Vegan Friendly

Certified suitable for vegans and vegetarians

Sustainable packaging

Sustainable Packaging

We make more sustainable material choices for our packs

Natural flavours

Natural Flavours

We use natural mint and other extracts in our products

Products That Perform

Our Whitening Toothpaste is great at Whitening, but it also offers a whole lot more.

*Up to 8 shades whiter teeth after 2 weeks when used twice a day.


Independent testing under the supervision of a dentist showed a very positive response. 87% of users said they would recommend it to a friend.

Say Goodbye To Plastic Tubes

Our whitening toothpaste tubes are made of recycled aluminum, which reduces CO2 emissions and can be endlessly recycled with less energy than producing primary aluminum.

Powerful Ingredients

We use a blend of powerful whitening ingredients in our products. This includes natural plant enzymes: papain and bromelain.

Clean Formulas

We don't use hydrogen peroxide to deliver our results. We also exclude artificial colors, SLS, parabens, and titanium dioxide from our products. No need for purple mouthwash or white toothpaste.

Whitening Collection

Whitening Collection

£20.00 £23.50
  • Clinically tested whitening toothpaste and mouthwash that whiten teeth up to 8 shades*.
  • Removes and prevents enamel stains from tea, coffee, and red wine.
  • Contains natural ingredients like plant enzymes and real mint extract, as well as fluoride to protect teeth and gums against plaque and tartar.
  • Excellent accessories to make the most of your mouthwash and toothpaste


Founded in 2019, we started Waken with the simple idea that mouthcare products could be really effective, but also more sustainable and much more beautiful.

Peppermint Collection Bundle
  • A full set of our Peppermint products: mouthwash, toothpaste, travel toothpaste tablets, floss and lip balm
  • These contain high quality and effective ingredients that deliver 12hr protection for your teeth and gums
  • Excellent accessories to make the most of your mouthwash and toothpaste
  • More sustainably and beautifully packaged
  • Delicious Peppermint flavour from natural extracts

When you buy one of our mouthcare bundles or starter kits you'll also receive our brilliant toothpaste key. This will ensure you get the most out of every tube.

Take a look at

Our Bundle Offers

Sonic Whitening BundleSonic Whitening Bundle
On sale

Sonic Whitening Bundle

£53.50 £63.50
Sonic Peppermint BundleSonic Peppermint Bundle
On sale

Sonic Peppermint Bundle

£49.00 £54.00
Peppermint Collection BundlePeppermint Collection Bundle
On sale
Whitening CollectionWhitening Collection
On sale

Whitening Collection

£20.00 £23.50