Gentle everyday clean.
This SLS-free toothpaste uses mild foaming agents that are designed to support good brushing habits.
Mint-free flavour.
A fun watermelon flavour avoids the strong mint taste many children find uncomfortable or "spicy", making brushing easier and more enjoyable.
Only what’s necessary, certified vegan.
Like all Waken toothpastes, this vegan formula is approved by the Vegetarian Society. It does not contain artificial colours or dyes. It also does not contain titanium dioxide. 98% of its ingredients are of natural origin (ISO 16128).
Thoughtful packaging.
Waken toothpaste comes in a recyclable mono-material tube (check local rules) and contains a minimum of 30% recycled plastic across the whole tube and cap.