Waken Kids Toothpaste 75ml

Regular price £3.50 Sale price £3.50

What makes it so effective?

  • Gentle, mint-free watermelon flavour designed for a more comfortable brushing experience
  • Fluoride helps strengthen enamel as children’s teeth develop
  • Low-foaming texture to reduce discomfort and make brushing easier
  • Supports everyday oral care for children aged 3–12

Thoughtfully designed

  • Formulated to feel gentle on little mouths
  • Free from SLS and titanium dioxide
  • Minimum 30% recycled plastic tube
  • Recyclable tube made with mono material
  • Carton made from FSC cardboard
  • Vegan-friendly

* Always supervise children while brushing. Use a smear or pea-sized amount as appropriate for age.

Brush your child's teeth twice a day. Ensure children spit after brushing. In children of 6 years and younger: use a pea-sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor. Use of this product by children should be supervised by an adult. CAUTION: Not for use by children under 3 years old.
Glycerin, Aqua, Hydrated Silica, Aroma, Cellulose Gum, Citrullus Lanatus Fruit Extract, Lauryl Glucoside, Disodium Cocoyl Glutamate, Sodium Fluoride, Sodium Saccharin, Sodium Chloride. Contains Sodium Fluoride (1450 ppm F-)

Brushing shouldn’t be a daily battle.

Waken Kids Toothpaste is designed to make brushing feel easier, calmer, and more enjoyable for children aged 3–12, without compromising on effectiveness.

We developed Waken Kids by listening to parents and children, then working with dentists and formulation experts to remove the things that get in the way of good habits.

The result is a toothpaste that fits more easily into everyday routines.

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Why Waken Kids is different

Fluoride Protection
Formulated with appropriate fluoride levels for children aged 3–12 (1450 ppm), supporting enamel protection and everyday oral care as brushing habits develop.

Simple, reassuring formulation
No unnecessary ingredients. Just what’s needed to do the job properly, in a way that works for children and parents alike.

Designed around behaviour, not gimmicks
Brushing is a twice-daily habit. If it feels uncomfortable, it doesn’t last. Waken Kids is designed to remove sensory barriers and make brushing feel more manageable.

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Join The Waken Smile Club

Waken Kids Toothpaste is supported by the Waken Smile Club, a growing collection of parent resources, stories, and tools designed to help make brushing a positive daily habit at home and beyond.

Waken Smile Club

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Frequently Asked Questions

Waken Kids is designed for children aged 3–12. It’s formulated to feel gentle and comfortable, while still supporting effective everyday oral care as brushing habits develop.

Yes, our Kids Toothpaste contains fluoride at the NHS recommended level. This toothpaste contains fluoride at 1,450 ppm F-.

No. Waken Kids toothpaste has a low-foaming formula, which many children find more comfortable and less overwhelming while brushing.

Many children find mint flavours too strong or uncomfortable. Waken Kids toothpaste uses a gentle, mint-free watermelon flavour designed to reduce resistance and make brushing easier to stick with.

Yes. All our toothpastes are certified by the Vegetarian Society as Vegan Friendly.

Our new toothpaste tubes are made from mono-material HDPE, which means they’re designed to be widely recyclable in household plastic recycling. We recommend squeezing out as much toothpaste as you can before recycling, but a full rinse isn’t usually necessary. That said, recycling guidelines can vary, so it’s always best to check with your local council to see what’s accepted in your area and whether they require packaging to be rinsed.

Waken Kids contains fluoride to help support healthy teeth and is designed for supervised brushing for children aged 3–12.

Using a pea-sized amount and encouraging children to spit out after brushing is recommended. Swallowing a small amount during brushing is very common at this age.

If a child swallows more than the recommended amount, stop use and seek advice from a dental professional or healthcare professional.