New to Waken?

Everything you need. Nothing you don't.

Toothpaste, mouthwash, floss and a sonic toothbrush that do their job well, every day, gently — formulated with specialist chemists and tested with dentists.

Five ranges

Pick the one that fits you.

Advanced Care

All-round daily protection. 6-in-1 formula, peppermint.

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Enamel Care

12-hour enamel protection. Spearmint.

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Sensitive Care

Gentle on sensitive teeth. Spearmint.

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Whitening

Plant enzymes lift surface stains. Peroxide-free.

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Waken Kids

Ages 3 to 12, and Tiny Waken for first teeth.

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Why Waken

Wonderfully effective. Thoughtfully designed.

Gentle, not weak.

Every toothpaste is SLS-free and every mouthwash is alcohol-free, with fluoride to help protect teeth.

Tested with dentists.

Formulated with specialist chemists. Tested with dentists.

Only what's necessary.

Vegan formulas approved by the Vegetarian Society, with natural mint flavours and no artificial colours or dyes.

Thoughtful packaging.

Tubes and bottles designed to be recycled, with recycled plastic in the pack. Check your local rules.

Everyday oral care

Everything you need. Nothing you don't.

Waken helps people take better care of their mouths in simple, everyday ways. We focus on the essentials that matter, explain them clearly and make products that fit into real life.

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