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Waken Whitening Toothpaste 75ml

£8.00

What makes it so effective?

Up to 5 Shades Whiter Teeth* within two weeks
Helps prevent enamel stains from tea, coffee, wine and more
Fluoride strengthens enamel and supports healthy teeth
Natural plant enzymes (papain and bromelain) help to gently lift surface stains
Freshens breath with natural peppermint extracts

Thoughtfully designed

Hydrogen peroxide-free for a gentle clean
98.1% ingredients of natural origin
Free from SLS and titanium dioxide
Minimum 30% recycled plastic tube
Recyclable tube made with mono material
Carton made from FSC cardboard
Vegan-friendly

* When used twice a day for two weeks. Laboratory test. Individual results may vary.

Toothpaste with fluoride. Brush twice a day or as directed by a dental professional. Caution: not for use by children under 7 years old.

Glycerin, Aqua, Hydrated Silica, Xanthan Gum, Xylitol, Lauryl Glucoside, Aroma*, Tetrasodium Pyrophosphate, Tetrapotassium Pyrophosphate, Disodium Cocoyl Glutamate, Papain, Bromelain, Sodium Fluoride, Sodium saccharin, Maltodextrin, Sodium Chloride, Anethole, Beta-Caryophyllene, Carvone, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol, Pinene. *A blend of natural ingredients. Contains Sodium Fluoride (1450 ppm F-)

£8.00

Oral Care Expertise

All Waken products are produced to the highest quality. They are developed and tested with specialist chemists and dentists.

30-day Money Back Guarantee

Try our products at no risk. If you don't like them once you've received them, just send them back within 30 days for a full refund.

Delivery

Products usually ship next working day. We use Royal Mail and Hived for our deliveries.

Up to 5 Shades Whiter*

Gentle Whitening That Really Works

We’ve taken a gentle approach to whitening.

Our formula contains natural plant enzymes to help carefully lift and prevent everyday stains, without hydrogen peroxide.

The result? A visibly brighter smile that feels as good as it looks.

*When used twice a day for two weeks. Based on laboratory tests. Individual results may vary.

Ingredients and Formulation

We keep things simple and thoughtful.

Our toothpastes are made without titanium dioxide, a colourant often used to make toothpaste appear bright white. We don’t use it because we prefer to focus on purposeful ingredients.

They are also free from SLS (sodium lauryl sulfate), a foaming agent commonly found in traditional toothpastes. So while it may foam less than you’re used to, it’s still designed to leave your mouth feeling clean and refreshed.

Thoughtful Packaging

Waken toothpaste tubes contain a minimum of 30% post consumer recycled plastic. We will be working to increase this over time. We use just one plastic throughout the packaging to ensure maximum recyclability. We've also chosen a low-profile flip-top cap.

Natural Mint Extracts

All Waken toothpastes contain natural mint extracts for a super fresh feeling.

TOP TIPS

How Should I Be Brushing My Teeth?

Rylan's advice on how to get the best out of your Waken products.

Frequently Asked Questions

Yes. All our toothpastes are certified by the Vegetarian Society as Vegan Friendly.

Yes, all our toothpastes contain fluoride at the NHS recommended levels. This toothpaste contains fluoride at 1,450 ppm F.

Wet your toothbrush and shake off any excess water. Squeeze a small amout of toothpaste onto the bristles of your toothbrush. A pea-sized amount is usually enough for most adults. Brush the tops, sides and backs of all your teeth, making sure to reach every surface. This should take about 2 minutes. Remember to spit out the toothpaste when you have finished.

None of our toothpastes contain SLS, which is a harsh detergent. You might find that the toothpastes foam a little less than old-fashioned toothpastes, but don't worry, they are still doing a great job cleaning your teeth without the cheap foaming agent.

Our new toothpaste tubes are made from mono-material HDPE, which means they’re designed to be widely recyclable in household plastic recycling. We recommend squeezing out as much toothpaste as you can before recycling, but a full rinse isn’t usually necessary. That said, recycling guidelines can vary, so it’s always best to check with your local council to see what’s accepted in your area and whether they require packaging to be rinsed.

We don't recommend any of our toothpastes for children under 7 years old. Adult toothpastes and mouthwashes commonly contain more fluoride than products for younger children as there is a risk that they will swallow the product. Adult products also tend to have a stronger minty flavour that may be challenging for younger taste buds.