You’ve probably seen the vegan certification on Waken products and thought, “Hang on, do toothpaste and mouthwash even need that?” It’s a fair question. They might seem like they’d be vegan by default, but the truth is, not all oral care is as plant-friendly as you’d think. Let’s take a closer look at why this little symbol matters more than you might expect.
What vegan certification actually means
When a product is vegan certified, it’s been checked and verified by an independent organisation to make sure it contains no animal-derived ingredients or by-products. That includes a full review of every ingredient, how it’s sourced, and how the product is made. So when you see that logo, you know the product meets proper, verified vegan standards, not just someone saying “yeah, probably.”
Why not all toothpaste is automatically vegan
It’s easy to assume your toothpaste is vegan, but some common ingredients, like glycerin or flavourings, can come from animal sources unless stated otherwise. And some raw materials can be processed using animal by-products without it being obvious. Unless the product is certified, it’s tricky to know what’s really in the tube.
Why independent certification matters
Independent certification clears up any confusion. It gives you a straight answer, with no grey areas. That matters if you care about animal welfare, transparency or just want to know exactly what you're putting in your mouth. You shouldn't have to decode labels or chase up suppliers to know if your oral care is vegan, the certification tells you everything you need.
Why we choose vegan certification at Waken
For us, it’s not just a tick-box exercise. It’s part of how we do things. Certifying our products vegan shows that we care about:
- Animal welfare and thoughtful sourcing
- Making our products as ethical and responsible as they are effective
It’s about more than your teeth
Vegan certification isn’t just about what goes on your toothbrush. It’s about being thoughtful with the products you use every day. When you pick up Waken, you’re choosing oral care that not only works, but also aligns with your values, from the ingredients to the packaging.
Because looking after your smile should feel good in every sense.
Don’t just clean. Care.