Why Flavour Is a Behaviour Tool, Not a Treat

Jan 20, 2026

Enjoyment supports habits
Children repeat behaviours that feel pleasant. If brushing is uncomfortable, they avoid it.

If brushing feels good, it’s more likely to happen

  • Tastes enjoyable
  • Feels gentle in the mouth
  • Fits easily into the daily routine

Not indulgence, design

  • Flavour reduces sensory resistance
  • It lowers stress around brushing
  • It helps make brushing feel familiar

Enjoyable flavour isn’t a reward. It’s part of making a daily habit workable in real life.